In today's competitive era, increasing business turnover has become challenging for every start-up and existing business. Approaching different forms of marketing measures have become mandatory to hold your foot in the market longer. Offline and Online are two marketing modes. Unlike in the early days, today, Online marketing is seeking a lot comparatively offline marketing. Offline marketing or traditional market ways include print and media essentially, which undoubtedly are costly measures. But, today, with increasing competition in each sector, adopting offline marketing measures is not feasible for every company. Thus, digital marketing or online marketing is in fashion.